World Wi-Fi - decentralized free Wi-Fi network

The World Wi-Fi project is planning to create a free, decentralized world network for access to free Internet. The network will consist of home users routers, which are available in almost every home. Now the distribution points of Wi-Fi will be open to "passers-by". And win both sides: the owners of the Wi-Fi point are able to earn money on the distribution of the Internet, users - free connection to the network, and advertisers - the target audience and a new source for advertising.

From World Wi-Fi everyone wins

The platform's focus, however strange it may sound, will be on three categories of users. Let's list their list, and then go through each item in detail.

Owners of routers who will earn money on the distribution of the Internet.
Users will have access to free internet (for viewing ads).
Advertisers will have access to a segmented audience and a new marketing tool.

Users are constantly confronted with the problem of connecting to the network or with the connection speed. In many places, Wi-Fi equipment is missing or overloaded. But if we talk about private wireless networks, things are different here: one equipment capable of serving up to 20-30 devices is not loaded even by 30%. Therefore, World Wi-Fi wants to connect the owners of routers and ordinary users with the help of advertisers.

Imagine travelers traveling to another country. The Internet is one of the few sources of knowledge in a foreign country, a guide to the city, but paying for the Internet is quite expensive. Everyone is used to using public networks, but with them there are problems (download speed, connectivity complexity).

Instead, World Wi-Fi offers owners of public points to give out access to the network for additional revenue. The logic is simple - you already pay for the Internet, only now you can either reduce the payment at the expense of, or make money. Such a perspective should please everyone!

And advertisers, in turn, will receive a large-scale network for advertising with a qualitative segmentation of the audience, which shows ads. There will no longer be a need for blind testing of advertising, since it is possible to effectively spend the budget initially. The World Wi-Fi platform will allow you to choose an audience based on gender, age, social network profile, search queries and other trivia. Qualitatively targeting will reduce the cost of effective contact with the audience in comparison with traditional tools.

It should be noted that all this is supported by smart contracts. Owners of routers by 100% can be confident that they will be paid money, and advertisers - to see full and transparent statistics without fraud and glitches. The whole history of advertising shows is recorded in the block.

How does World Wi-Fi work?

To begin with, the owner of the router must register on the platform (only by special invitation). You can always receive money from invited participants.
After registration it is necessary to install special software on the router (the process lasts several minutes and does not require special technical skills). Having registered, it is necessary to create an open network in order to distribute the connection to the Internet. It is worth noting that your private network is different from the public network of users of World Wi-Fi.
After authorization, each owner of a Wi-Fi router receives a bonus in the form of tokens. It can be withdrawn only after the amount of the bonus will be shown ads.
Earnings directly depend on the number and "quality" of users. The more expensive an audience is, the more advertisers are willing to pay for it. The World Wi-Fi system is designed in such a way that you will in any case earn on the distribution of the Internet. There are three types of payment: for shows, for conversions and Real Time Bidding.

If desired, you can customize the subject of advertising, set additional restrictions. In the settings you can disable the display of advertising 18+ directions.

Projected figures

The number of public and private access points is constantly growing. In 2018, expected 12.3 million private and 328.5 million public Wi-Fi networks. At each of the points, it is expected that up to 20 people. According to World Wi-Fi forecasts in white paper, for three years from the launch of the platform, it is planned to increase the number of routers connected to:

0.77-4.8 million in 2018;
6,7-12,4 million in 2019;
14.3-20 million in 2020.

Given the growth in the number of existing devices, the figures look quite realistic. It is worth noting that more points are accounted for by home networks, as they occupy 82% of the total number of Wi-Fi coverage.

How much can you earn on this?

First, let's deal with the earnings of World Wi-Fi. The platform will charge a commission of 5% of the advertising budget before its formation and distribution.

Now let's move on to the users. Imagine that you have a point to which 5 people are connected 3 times a day. The average cost of one show today is $ 0.03. It is necessary to calculate the average number of days in the month 365/12 = 30,4167. After this, we turn to the calculation of the number of impressions of advertising per month N = 5 * 3 * 30,4167 = 456,2505. And after that we go on calculating the income per month , which equals S = N * 0.03 = $ 13.68 . There is a small amount, but in many countries this is enough to cover the bill for the Internet and a small earnings. If the number of users and connections is more - earnings will increase.

ICO Structure

Name of the token: WeToken (WT).
Standard token: ERC223.
ICO Dates: March 18-April 18, 2018
The cost of the token is 1 WT = $ 0.1.
Hard cap: $ 25,000,000.
Accepted currencies: BTC, ETH.

Distribution of tokens

43% - pre-sale and token sale stages of sale;
40% - future development;
7% - to founders of Wi-Fi;
5% - to the project team;
3% - to consultants;
2% - bounty campaign.

Since it is now difficult to imagine a world without the Internet, the idea of World Wi-Fi looks quite promising. And the success can be both in advanced economies, where users do not want to overpay for the services of operators, and in developing countries where there is little coverage of public networks.