Swipe Network is a new mobile advertising format and supplier big data

In the blockchain sector, start-ups have repeatedly appeared that offered simplified solutions for analyzing and selling Big Data (big data). Not so long ago, another one declared itself - SwipeCrypto.

Its peculiarity lies in the fact that it works only with personal information collected through mobile applications. In addition, the startup promises to increase the involvement of users in advertising campaigns conducted by developers of programs for smartphones.

What is it?

SwipeCrypto was registered in Singapore in July 2017. It has offices in the Philippines and Indonesia.

SwipeCrypto grew from Singapore's SwipeRich. Last in October 2016, Agila Rewards launched a service in the Philippines that showed messages on the lock screen.

The effectiveness of promotions for customers has increased 10 times. Now Agila Rewards has over 0.3 million users. A similar solution implemented by SwipeRich in Indonesia in May 2017 is called Cepatswipe. He has 0.42 million users.

The monthly volume of clicks on ads on the lock screen in both countries is 10 million.

Both SwipeRich and SwipeCrypto are supported by one person - Clifford Lim, the founder and CEO. He previously collaborated with Lenovo and IBM. Under his leadership - the former experts of LG, Intel and other technology companies.

How it works?

If you try to briefly describe SwipeCrypto, you get something like this: non-standard advertising embedded in applications, solving the problems of collecting personal information by the giants of the Internet industry and rewarding users for providing it .

Previously, an ordinary user had nothing to do with the fact that he entered his year of birth, place of residence, etc., with the advent of SwipeCrypto, the situation would change dramatically.

Thanks to a transparent and simple reward system, users themselves will be willing to participate in advertising campaigns. This is what the customers need - greater audience involvement and interest.

The results of user involvement in SwipeRich experiments are positive. That is why Clifford Lim believes that SwipeCrypto will "shoot." The lock screen is great for the role of a billboard. Smartphone owners, on average, unlock the phone 80-100 times a day.

Functions SwipeCrypto, however, is much broader. It should be a platform that brings users, application developers and data buyers together.

Developers are addressed to the SDK from SwipeCrypto. It's simple - embedded it in your application - and now the ads from the program will appear on the lock screen.

User actions:

registered in the app,
pointed out what information Swipe could collect (interests, age, purchases, location ...), and which should remain anonymous,
the more often you click on the ads on the lock screen, the more you earn SWC tokens (based on the ERC-20 standard),
Swipe Network will have its own cryptographic networks, plus SWC’s “coins” will later be allowed to be exchanged on exchanges or spent on premium features (content) in applications.

Swipe Network consists of several modules:

Swipe Push (notifications on the lock screen),
Swipe Ads (here the developers are planning marketing companies, indicating exactly which ads will start spinning and what rewards users will receive)
Swipe Mission (participation in surveys and other activities for holders of SWC tokens),
Swipe Marketplace (store for paying premium services),
Swipe Brain (an internal platform tool that is responsible for analyzing and “packing” data arrays).

Developers will be able to sell users' personal data (with their approval) to interested buyers.

Buyers are free to view the history of each user - the information is recorded in the blockchain, it is impossible to fake such information. Thus, the problem of market transparency and trust between data providers and purchasers will be solved. The second, applying the information, will easily set up a properly targeted advertising campaign, which will lead to quality results.

Since both users and developers get a decent reward, it makes no sense to cheat with the data.

Is it worth investing in Swipe ICO?

Big Data is deservedly called the “oil” of the era of Internet technology. In a niche where SwipeCrypto bursts in, several large companies work. With some Singaporean start-up has achieved cooperation - for example, with Fysical and Airbloc. This will allow quick access to a significant part of the market.

SwipeCrypto offers many useful solutions for developers. The ads displayed on the lock screen will be personalized - the user only receives what he wants on his smartphone. In the future, SwipeCrypto will launch the global Blockpost service - a personalized news feed about cryptocurrencies (also with a lock screen) for Android devices.

Ico

At the time of this writing, the details of the upcoming ICO are not, the total supply is known: 100,000,000 and the token standard: ERC-20

You can follow the information update on the official site https://swipecrypto.com/ and in the telegram channel https://t.me/swipecrypto/

Road map

The project team

Advisors

Conclusion

Surprisingly, the SwipeCrypto platform is equally attractive in the eyes of all market participants. The potential of the startup confirms that it was supported by the Kenetic investment fund, which previously invested in blockchain projects ICON, Bluzelle and Zilliqa.

And most importantly, the team has experience in the development and there are finished products.

So you do not miss the moment!

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